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The first time you meet Chip Leer, you’ll know he’s a passionate and charismatic promotor of fishing and the outdoors. From cutting his teeth as a Minnesota fishing guide to creating Fishing The WildSide outdoor marketing, Chip provides his sponsors an integrated media footprint across the upper Midwest.
Based on the shores of mighty Leech Lake in Walker, Minnesota, Chip Leer is a tireless promoter, innovator and communicator with a profound passion for fishing, hunting and the great outdoors.
Over the past quarter of a century, Chip has become one of the Midwest and Great Lakes regions’ most ubiquitous and recognizable angling authorities, particularly in the walleye, bass and ice fishing markets.
His popularity continues to grow through personal contact at numerous events, seminars and special appearances, along with media exposure via television, radio, print and digital venues—including his widely distributed series of consumer-based, professionally produced “Inside the WildSide” newsletters.
Together with his widely respected marketing company, Fishing the WildSide, Chip serves a variety of clients, providing valuable industry insight to drive successful marketing campaigns, business strategies, product launches and more.
Chip is the official spokesperson, emcee and television host for the National Walleye Tour—the world’s largest and most lucrative walleye tournament circuit. He is also the Product Manager for Northland Fishing Tackle, helping develop the latest fish-catching gear and shape future trends in the sport.
Chip’s deep concern for our fisheries and fishing traditions also drives his support for organizations including the Mississippi Headwater Board’s “Changing Minnesota Traditions” campaign to save Minnesota’s beloved lakes and rivers from aquatic invasive species.
He also serves as director of the Minnesota Fishing Hall of Fame, a non-profit outreach organization dedicated to memorializing the state’s fishing history and preserving its future.
Fishing the WildSide is a multi-faceted marketing powerhouse with a proven promotional track record spanning more than a quarter century.
Our success stories include sales and brand-building projects in retail staff training, TV and video production, pro-staff management, industry consulting, product development, event management, media relations, print and digital publishing, and visual marketing via boat and vehicle wraps.
Fishing the WildSide’s long list of satisfied corporate clients ad partners includes FLW Outdoors, 13 Fishing, Abu Garcia, Berkley, Bill Lewis Lures, Evinrude Outboards, Glacier, Humminbird, Ice Force, Lindy-Little Joe, LiveTarget, Minn Kota, Northland fishing Tackle, Ranger Boats, Otter Fish Houses, Power Lodge and StrikeMaster.
Chip Leer’s fishing career began guiding anglers on legendary North Country waters including Lake of the Woods, Kabetogama and Leech Lake.
In the mid-1990s, he founded the Leech Lake Guide Coalition and his annual tournament, the Leech Lake Evinrude Walleye Classic. From humble beginnings, the event evolved into one of the Midwest’s largest walleye tournaments with 250 teams. In 2007, Chip received Minnesota’s highest fishing honor when he was chosen to guide the governor on opening day.
A widely published author, Chip has written for numerous publications including Midwest Outdoors, Minnesota Sportsman, Outdoor News, Fish & Game Finder, and several local newspapers. He has also provided valuable content via interviews to the Minneapolis Star Tribune, St. Paul Pioneer Press, Chicago Sun Times, North American Fisherman magazine, In-Fisherman Publications and others. Chip also created three fishing-based publications, Dock Talk, Fishing the WildSide, and Fishing the WildSide On Ice. He also helped launch the industry’s first-ever electronic fishing magazine.
No stranger to the airwaves, Chip’s recognizable and ever-enthusiastic voice has been heard on radio programs across the continent, and he is also a well-known television personality. TV credits include launching Fishing the WildSide On Ice, the first-ever series dedicated solely to ice fishing, along with hosting In-Fisherman’s Ice Guide TV, Fishing the WildSide, FLW Walleye and the Cabela’s National Walleye Tour, plus appearances on Midwest Outdoors, North American Fisherman, Ron Schara’s Minnesota Bound, Up-North Outdoors, Venture North, and numerous other programs.
Chip is also active in competitive fishing, both on-stage as an emcee and behind the scenes ensuring event success. Chip has been the face and stage emcee for the MN Pro/Am Bass Tour, Tournament Director for In-Fisherman’s Professional Walleye Trail and Evinrude Walleye Classic, emcee of the Sturgeon Bay Open Bass Tournament, KA Walleye Classic, International Falls Bass Championship and world-record setting Cabela’s NTC/MWC dual event in Oshkosh, Wisconsin.
Chip continues as the driving force behind Fishing the WildSide, an outdoor sports marketing and communications company. He serves as Interim Director of the Minnesota Fishing Hall of Fame, emcee and TV host of the Cabela’s National Walleye Tour, and fishes extensively, competing in regional tournaments and continually refining tackle and techniques to advance the sport of fishing.
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